Upanga Dutta, Chief Marketing Officer, Mumbai Circle – Uninor, tells Pavan R Chawla that the Uninor Mirchi Music Awards 2010 Powered by Karbonn Mobiles is a great endeavour to have a separate entity that recognizes not only the domain of music, but also identify and reward the best and upcoming talent.
Uninor has come in aggressively in the telecom sector in India, and your sponsorship of the biggest Music Awards in the country from the most successful Radio Network, is proof of your aggressive and strategic intent to grab the attention of the masses across India Tell us in your own words your reasons for sponsoring these awards.
With Uninor, music will become so much closer and easier for a consumer– you can choose to set ringtones or make CRBT from your favourite songs as many times in a day you want and with My Music, you can start playing songs in the morning and keep the music on non-stop for a full day. Simply said, in Rs. 2.50, you can set unlimited ringtones & CRBT and make your phone your personal MP3 player, from a library of over 2,50,000 songs!
Over the next 45 days Uninor will be taking this proposition to the market place including the Uninor Mirchi Music Awards. Radio is one vehicle which consumers spend a lot of time listening to their choicest of music. When not in front of your radio or when you don't get your type of music Uninor will be there for the consumer.
How do you use Music to promote your brand? Very recently you launched the Uninor Unlimited Music Plan -- Rs 2.50 for one day -- which RadioAndMusic.com had reported about.
Aggressively, as you yourself put it. It's barely a week since the launch of our Uninor Unlimited Music Plan and the response is extremely encouraging. Its obvious that people want their music to be mobile and want to get it on their cellphones in the same way that they usually like it – always on and not paid for by song or per MB. That's what our plan does. In just Rs. 2.50, your mobile becomes your customized MP3 player for a full day with a library of over 2,50,000 songs!!
What do you think about the Uninor Mirchi Music Awards – as a tribute to the best and most popular Bollywood Music in India?
This is a great endeavour to have a separate entity that recognizes not only a domain that's so intrinsic to our lives – music which is part and parcel of our lives not only through Bollywood but across. Also it's a platform to even identify the best and upcoming talent in the country and that's a great opportunity for the next India stars.
Please share your views on the composition and quality of the jury of Uninor Mirchi Music Awards 2010 powered by Karbonn Mobiles.
Key to any successful awards event is the quality and composition of the jury. An award show must first be a very credible contest and then an attractive entertainment event. That's what the Uninor Mirchi Music Awards promise to be.
How strongly do you use Radio as a medium for marketing Uninor?
Radio is vital to our gameplan. It's a medium that our audience is in direct and regular contact with. It also gives us an opportunity to think and communicate very local and become that much more effective for a targeted audience. We have used radio extensively in the past.