NEW DELHI: The Haryanvi jat famous for his wisecracks and rustic humour, Udham Singh, is back – this time doing what he does best on FM radio station 92.7 BIG FM Delhi. BIG Udham Singh is a Bollywood insider who will share the latest Bollywood news adding his Haryanvi tadka to gossip for his listeners through the day.
The show will be extensively promoted through multiple touch points of Reliance Broadcast Network Ltd marketing arms BIG Street, BIG Live and BIG Digital.
Sunil Sahjwani, National Programming Director, 92.7 BIG FM, said, BIG FM reaches out to both Delhi and Haryana belt, which has a huge listener base. Through this show, we aim to bring alive the Haryanvi and rustic appeal which will offer a complete dose of wholesome entertainment. Udham Singh's no-holds barred Haryanvi humor along with loads of Bollywood masala is sure to make listeners glued to our radio station....