MUMBAI: Times music has launched Rishi Rich`s bhangra pop album `The Project`, which is heady fusion of Asian - Styled hip -hop ,r `n` b and reggaeton .

The album features Rishi Rich along with Punjabi pop icon Juggy D and r `n` b singer and rapper Jay Sean .The trio appears with a long list of guest singers , right from Veronica to Rafaqat Ali khan and Chhaya

Rishi Rich Has been prolific on the urban music scene for a few years now , producing and remixing for artists like Britney spears and craig david .

The tracks includes are " push it up - Aaja kurieh " which peaked at no 1 on the BBC Asian Network Chart along with other hits like like " Bhare Bazaar" , " Do What you Like" , " please Me" and "come here", states the release.