MUMBAI: In a bid to cash in on the fever of the forthcoming festive season, major music label T-Series has acquired the audio rights of the upcoming films - Ishq in Paris, English Vinglish and Kismet Love Paisa Dilli.
The music of Ishq in Paris has been composed by Sajid-Wajid and will feature romantic melodies set in the background of the love capital - Paris. Marking the comeback of Preity Zinta as an actor and her first home production, the film will also have a special promotional music video starring Salman Khan.
Speaking with Radioandmusic.com about the project, T-Series president marketing & promotions Vinod Bhanushali said, “The film is all about Preity Zinta and her comeback which she is making after a long time. The first song of the movie titled ‘It’s all about tonight’ will be released today. Apart from that there is also a special track featuring Salman Khan for which we are working out a promotional plan.”
English Vinglish will witness a melodious, catchy and dreamy soundtrack, composed by Amit Trivedi. The film, which marks the comeback of evergreen actor Sridevi after 15 years, also stars French actor Mehdi Nebbou, AdilHussain, Priya Anand and a special guest appearance by Amitabh Bachchan. “It is a very different film and we have created an innovative marketing plan regarding the programming support from radio stations and TV channels. The promotional activities will witness Sridevi teaching the audience some English or maybe acting like her character in the film responding to audience’s questions,” Bhanushali stated.
The label will also release the audio of the comedy thriller Kismet Love Paisa Dilli composed by Amjad Nadeem and Santokh Singh. Starring Vivek Oberoi and Mallika Sherawat, the film has already released its first track ‘Dhishkiyaon’ and is all geared up to release its music album soon. Bhanushali said, “We have a lot of plans for the movie and are all set to release the songs across multiple platforms like radio, music channels, digital formats and GEC’s as well. We also plan to focus on the North Indian market a lot considering the target audience of this project.”
All the three films are slated to release on 5 October. Apart from these projects, the label has its plate full with yet another much-awaited film ‘Son of Sardar’ set to release around Diwali. The label has made extensive plans for Ajay Devgan’s next and is all geared up to sum up 2012 with the success of these projects.