MUMBAI: Spikes Asia 2012 has called for entries to award creative excellence in advertising and communication. The festival will take place from 16-18 September at Suntec Singapore.
Spikes Asia Advertising Festival awards the best creative work in radio and other categories like film, print, outdoor, digital, integrated, direct, promo & activation, media, print craft, film craft, design, mobile and PR.
This year the fest has introduced two new award categories ‘Branded Content & Entertainment’ and ‘Creative Effectiveness’, bringing the total number of categories at the festival to 16. The Branded Content & Entertainment category will honour creative marketing messages that engage consumers through relevant content platforms rather than traditional advertising methods. While Creative Effectiveness will reward the creativity which has shown measurable and proven impact on a client’s business affecting consumer behaviour, brand equity, sales and profit.
Spikes Asia festival director Myriam Coupard said, “Asia Pacific is an exciting and growing region. The addition of the Branded Content & Entertainment and Creative Effectiveness categories is not only important for the continued development of Spikes Asia, but also recognises the importance of combining marketing and entertainment as well as the value of creativity in effective communications.”
Key 2012 Dates:
Delegate Registration: Open
Entries: Open
Entries Deadline: 20 July 2012
Delegate Early Bird Registration Ends: 1 August 2012
Festival Dates: 16-18 September 2012