MUMBAI: Sony Entertainment Television (SET) is all ready to launch the fifth season of its flagship property, Indian Idol, on 26 April.
The channel is pumping Rs 100 million to market the reality show and has roped in Amul, Nokia, Tata Docomo, Suzuki, Piramal Pharmaceuticals, Parle Agro and Tata Motors as show sponsors.
The fifth season is jointly produced by format co-owners Fremantle Media India and Wizcraft. It will be aired from Monday to Thursday at 9 pm. Altogether, a total of 35 episodes will be screened including the finals. Click here to read more