Bangalore: Big 92.7 FM brand ambassador Sonu Niigaam unveiled the Bangalore Big music repositioning yesterday. Following the CHR (Contemporary Hit Radio) format, Big FM plans to play only hit songs under the moniker �Bejan Hitz'.
Elaborates Big 92.7 FM cluster head (Karnataka and Kerala) Sunil Kumran, ...Bejan Hitz is not just a music positioning, it is the basis to satisfy music tastes, it is the foundation on which fun and contests and content will be built....
Big FM Bangalore also claims that the music offering from the station has been put together after in-depth research and detailed understanding of local populace and promises to fulfill the two musical needs that Bangaloreans crave for-popularity and variety
Big-B plans to leverage Sonu Niigaam's brand ambassadorship along with the launch of its new music positioning of Bejan Hitz. Niigaam will feature in a soon to be launched multimedia campaign that includes radio, outdoor, television, online, mobile and print.