* Sennheiser & Swarathma associate to bring the best of Indian folk rock music to India
MUMBAI: The manufacturer of sound and audio solutions, Sennheiser has launched its first showroom and experience zone in India. The bollywood singer and Sennheiser endorsee, Lucky Ali inaugurated the showroom on 30th April, 2011 in Bangalore, the event also witnessed an open jam session by folk rock band 'Swarathma'.
Sennheiser showroom will allow music lovers to experience the world class range of products before actually buying them. The showroom will cater permanent HD 800 experience zone and jamming zone to consumers, professional or music rental companies in India.
Talking at the launch Sennheiser India, professional segment head Vipin Pungalia said, The launch of our first showroom is a reinforcement, of our commitment to provide the best in class offerings and services to music lovers and professionals in India. We have always been committed to provide an ideal platform for the young and talented music bands in the country to create magic with Sennheiser's high quality professional sound equipment that is used by the best around the world and we are delighted to have one of the best singers as part of our family in Lucky Ali to be present on such an important occasion for Sennheiser. Our association with Swarthma will create an innovative and collaborative environment which nurtures and encourages the best rewards for the most talented band in the country to conquer the world stage....
Singer Lucky Ali said, For a singer, the voice is a tool as well as a trademark - one can express a range of emotions in music as it needs no language. The Sennheiser Sound showroom is a great idea in sharing years of knowledge with people who have a heightened sense of sound. I am very excited that Sennheiser has chosen Bangalore for its first ever showroom in India. The city resounds with vibrating music of every genre....
Swarathma band lead guitarist Varun said, Swarathma has always seen Sennheiser as a pioneer. Many bands and artists whom we admire swear by Sennheiser, and it's a proud moment for us to be associated with such a brand. We can't wait to play our first show and live the Sennheiser experience....