Mumbai: Music company and film production house Saregama India Ltd is attempting to enter its film Jhootha Hi Sahi in the Limca Book of Records. The attempt is for one of the songs in the film, Call Me Dil, which was played 360 times on 91.1 fm Radio City across 15 cities nationally.
Commenting on the attempt, Apurv Nagpal, MD, Saregama India Ltd, said, We are attempting to enter the Limca Book of Records. The Radio City network had selected the song after it got numerous requests from the listeners... This is the first time a Bollywood film track has been repeated on radio; the same is a record by itself In fact a team from Limca Book of Records will be monitoring the air play at Radio City....
Apurva Purohit, CEO, Radio City 91.1 FM Radio City has set benchmarks in innovation. This film song promotion is a unique offering to cater to the listeners' choice of popular music. We believe that this offering would now change the way new film music is promoted on the medium....
An official release from Saregama states that the song 'Call Me Dil' has been a rage with the youth. Not only this particular song but in totality the music of Jhootha Hi Sahi is extremely fresh and melodious. The music has got great reviews and tops the list of all chartbusters...
However, the AirCheck India Top 20 report (for the period 11 to 17 October 2010) which covers 88 stations in 17 cities, reveals that two songs from the film have featured at numbers 3 and 15 respectively. The songs are Cry Cry at Number 3 (sung by Rashid Ali and Shreya Ghoshal, it has climbed the charts from Number 9 the previous week) and Maiyya Yashoda, at Number 15 (sung by Javed Ali and Chinmayi, it fell one slot from Number 14 in the previous week).
Jhootha Hi Sahi is directed by Abbas Tyrewala starring John Abraham, Pakhi, Raghu, Mansi Scott, Prashant Chawla and Omar.