MUMBAI: Saregama has kick started talent hunt for the second season of its music reality show ‘Icons next’ with UTV Bindass.
Talenthouse who has partnered Saregama to source the next generation ‘music icons’ and ‘pop artistes’, has currently launched an online ‘Creative Invite’ calling on the country’s talented young musicians.
The first season saw five popular young artists Samar & Sanam, Phoenyx, Paapi 4, Nasha and Dhol Factory earn a massive fan base.
Speaking on this initiative Saregama business head - music Adarsh Gupta said, “There has been a huge vacuum in the Pop genre in India for many years and Saregama seeks to resurrect the genre with Talenthouse helping us hunt and select the best singers from across the country to participate on this show.”
Talenthouse CEO Arun Mehra said, “Talenthouse provides life changing opportunities for artistes globally by giving them various platforms to showcase their creativity and get recognition. Our previous invites in the music segment has been very well received by the music fraternity like the Band Hunt to Open for Metallica@F1Rocks receiving more than 250 entries across the country. We are confident that we will identify India’s best Pop & rock talent for Saregama’s Icons Nxt.”
The winner will receive a two year contract with Saregama and get a platform to showcase their talent. The winning talent will be showcased on UTV Bindass in a variety of contemporary genres like Pop, Rock, Bhangra, Soft Rock, Electro House, Electro Pop, Club House etc., with each Iconic figure redefining a style.