MUMBAI: Reliance Media World Ltd. has appointed Navneeth Mohan to spearhead the specialised below the line services (BTL) in the capacity of national head, covering events and activations.

In his new role, Mohan will report to Rabe Iyer. At Reliance Media World, Mohan will be head the BTL offerings for the company across 45 cities.

Speaking on the appointment, Reliance Media World Ltd. business head - allied businesses Rabe Iyer said, Navneeth Mohan's excellent track record and rich industry expertise promises to work as a huge advantage for our company. We are today, a one stop shop for advertisers' marketing requirements across the space of out of home, below the line, digital and radio and our expansive network works as an excellent advantage. Below the line has an enormous business potential a significant focus area and we are happy to have Navneeth with his expertise and proficiency, spearhead this vertical and lead the team to deliver tailor made value creating solutions to clients to suit specific brand needs....

Mohan has almost a decade long experience in the events business. Prior to this appointment Mohan was with Encompass as a client service executive and quickly rose to head of client servicing and business development for the Mumbai office, before he moved up to head the events vertical nationally for the company in the capacity of associate vice president – event services. Mohan was then promoted to the role of vice president and regional head (West) for the events and activation business before he was further elevated to the role of vice president and regional business head (West).