MUMBAI: Red FM has launched a new campaign �Radiocha Raja Red FM par' to celebrate the auspicious festival of Ganesh Chaturthi. The campaign will be aired throughout the festive season which will culminate on Sunday 11 September.
The campaign invites listeners to confess their sins on-air and will have to atone for their sins by following the instructions of the RJs, those who complete the tasks set before them will win gifts and merchandise like DVD players, mobile phones, ipods and many other goodies from Red FM.
The campaign will be promoted on-ground and through social media such as Facebook and Twitter.