Mumbai September 27: Radio One Mumbai has unveiled the Bollywood challenge for its viewers: a quiz contest `Bollywood Badshah.

"Bollywood Badshah is truly the definitive Bollywood quiz in the nation today. It was designed, packaged and produced for Radio. It is challenging, interesting and obviously very Bollywood and goes with the Radio One philosophy of celebrating the hits," says Vishnu Athreya V.P. Programming and Brand.

Consumer and advertiser interests are huge for Bollywood Badshah because of its previous popularity. The channel has roped Sahara Filmy, Ruffles Lays, Shoppers Stop, Sony Handycam as sponsors of the show that will last for 8 weeks. Radio One has opted for popular TV personality Gaurav Kapoor to be the host this year as well.

"Gaurav is the perfect host for Bollywood Badshah. He is young, extremely talented, and filmy, completely fitting the shows personality and we are sure he will entertain the listener and participants alike," says Athreya.

The entry forms are available in all leading newspapers or just log on to the station`s website www.radioone.in. You can even use your mobile phone - just SMS `BB` to 3650 - and get all the terms & conditions. This year the prizes seem to be big as well. Not only do the participants win something, the semi finalists get to take home loads of prizes (a TV, a fridge and more!) and the winner gets to go home with something real big that may include a Trip for two to a choice of their destination, informs an official release.