MUMBAI: Radio One 94.3 FM �Maximum Music Fataafat' has launched a search for India's most music passionate person titled �Chocoliebe Radio One- Music ka shahenshah'.
Commenting on the new music property, Radio One Managing director Vineet Singh Hukmani says, �Having introduced the tangible product promise of 13 songs every hour with our �Maximum Music Fataafat' product, we received an overwhelming response from listeners. We will follow this up with activities that allow us to demonstrate passion for the music space.'
The format of the new contest tests the passion that listeners have for music by quizzing them about songs, music, singers, composers, as well as the overall music space, leading to a national round where the title of �Music ka shahenshah' will be bestowed upon the ultimate winner. The final round of the contest will be conducted by a prominent celebrity in the music space.
Contestants will have the opportunity to win attractive prizes up to 25 lakh along the way as well, making participation in the contest very alluring. While listeners can win prizes through their own knowledge of music and answering accurately, they also have an option to participate in an interesting �bargaining round' where they can share their winnings with other caller listeners in case they do not know the answer to a particular question.
The title sponsors for the music property are Perfetti Chocoliebe who have integrated their brand with the contest with a promise of �Eclairs ka Shahenshah'. The co-presenting sponsor is Garnier Men and the national associates are Samsung and Beetel. Local sponsors include Hello Organics, Nathela, BodynSoul, GRT stylus, Sundaram notebooks, Eyetex, Goldwinner and many more.
Radio One national marketing head Shyju Varkey said, We are promoting the property in large multimedia fashion using radio, print, TV and outdoor and we have aimed to synergize the property with our music loving listener base because they know we are the only music dedicated station in the country'.