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News |  12 May 2007 01:01 |  By RnMTeam

Radio Mirchi`s gift on Mother`s day

MUMBAI:Radio Mirchi, will celebrate Mother`s day with expecting mothers of Hyderabad on 12th May, 2007 with a day long exclusive programme. With an initiative to honour the Selfless Mothers, Radio Mirchi`s show Taaza Mums of the Day will make it special for the new moms of the city by providing them an opportunity to share the first ever special moments with their bundle of joy, on air. Three generations of mothers will be put on air. Listeners calling in to participate will be given away couple movie tickets for the mother and child duo.

Radio Mirchi will share this joy with the rest of Hyderabad by announcing the "Good News" on air. The Mirchi team will also pay a visit to the hospitals in Hyderabad to meet the Taaza Moms and spread cheer by giving them goodies and a certificate from Radio Mirchi entitling them of Mirchi Taaza Mum.

Commenting on the initiative Station Director Hyderabad Manoj Bhatia, said " Mother`s are the replication of God on Earth, they are the superior most selfless beings - We at Radio Mirchi decided to make this day special for the mothers by spreading their joy throughout the city".

Currently, the IMI is gearing up to take close to 10-12 of its members to `London Calling` to promote Indian music. Earlier this year, the IMI had set up an Indian pavilion taking along with it labels such as Venus, Tips, Sony, Universal, among others to the world`s biggest audio market Midem which is held in Cannes. "The response there was tremendous, " says D`Souza. "We are excited about the interest that Indian music labels generated through the market."Of course labels such as T-Series, Saregama, Music Today, Giri Trading, Times Music, Vale Music also attended Midem and notched up amazing responses. In fact, for several years Times Music was the sole flagbearer of the Indian music industry at Midem and has notched up record breaking business deals and relationships globally.

The near and dear ones of the mom-to-be can register the names of expecting mothers through SMS Radio New mom to 8888. The registration process is on from 9th to 10th May , 2007.

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