MUMBAI: Radio Mirchi 98.3 FM has partnered with Reliance Mobiles to launch a week-long �Happy New Ear' contest to celebrate New Year.

As a part of this initiative, Radio Mirchi is inviting listeners to participate in the contest and answer one particular question wherein the randomly selected entries will get an opportunity to win gifts like MP3 players, mobile phones, ear phones, headphones, ear buds, ear rings and CDs.

Radio Mirchi cluster head Srinivasa Shenoy said, "Through our 'Happy New Ear' campaign we would like to extend our best wishes for the coming New Year. In the year 2009 we will continue to entertain our listeners through our innovative programming initiatives."