MUMBAI: Entertainment Network India Ltd's (ENIL) FM radio business, operating under the Radio Mirchi brand, has promoted Yatish Mehrishi as the executive vice-president and regional director for West and Central India.
In his new role Mehrishi will lead Radio Mirchi teams in West & Central region for better revenue and listener market share.
Mehrishi joined Mirchi as station director Delhi & cluster head North India in 2009.
With 11 years of experience, Mehrishi has also worked with brands such as Pepsi, Motorola and Airtel.
Mehrishi said, Radio Mirchi is synonymous with growth, innovation and leadership. I am happy to be a part of ENIL and look forward to more fulfilling work in future.”