MUMBAI: Radio Mirchi has announced the opening of a new studio in Dubai. The studio is located at the Concorde Tower with a clear view of what Dubai is famous for - Palm Dubai, Burj Al Arab and Burj Khalifa.
Renowned music composer trio Shankar, Ehsaan and Loy inaugurated the studio. They were in Dubai for a concert following which they joined the Mirchi team in cutting the ribbon.
As per a company statement, this expansion positions the station as the only channel in the South Asian realm to possess multiple studios in both the cities of Abu Dhabi and Dubai. This strategy offers listeners across the UAE an opportunity to experience the tunes of Bollywood and enjoy a variety of promotional activations.
Abu Dhabi Radio Network executive director Abdul Rahman Awadh Al Harthi said, "Abu Dhabi Radio Network continuously strives to serve the needs of all communities in the UAE as a Media Group. Keeping this in mind, Radio Mirchi was launched in February 2012 as the first channel in the South Asian Space to offer three exclusive frequencies thus providing uninterrupted clarity across UAE. Now exactly after a year, it also becomes the only Channel in the South Asian Space to have multiple Studios in the cities of Abu Dhabi and Dubai."
"This move strengthens the brand's positioning as the UAE's leading Radio Station that engages with audiences in multiple cities - be it events happening locally or in case of access to Stars visiting the Mirchi Studios. Apart from this, it also offers listeners across UAE an opportunity to meet with their favorite RJ's or be a part of the everyday excitement as & when it happens! . It could not have gotten any bigger or better for a Radio Station," said Radio Mirchi UAE station head Sandeep Sud.