MUMBAI: Ormax Media has announced the launch of its music countdown chart Heartbeats in Kolkata.
The countdown chart is based on a combination of recall and likeability, and the report will be declared every fortnight. The syndicated tracking tool will cater to music channels and radio stations in West Bengal. Songs in both Bangla and Hindi will be researched amongst 15-38 year old audiences of music channels and FM stations. The original version of Heartbeats was launched in 2010 across Mumbai and Delhi.
Speaking about the new variant of Heartbeats, Ormax Media CEO Shailesh Kapoor said, “The original version of the product has got great response, not just from music channels and FM stations, but also the film studios. Heartbeats Kolkata is a natural extension, catering to a perceived need of a similar product for the West Bengal market. We plan to launch other language variants of Heartbeats later in 2012.”