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News |  31 Jul 2010 17:54 |  By RnMTeam

Nokia ties up with Red FM across 47 stations

MUMBAI: Red FM, the station for expression for the common man in collaboration with Nokia had come up with an innovative concept for its listeners yesterday.

Red FM invited listeners to exchange their favorite Nokia Moment with the RJ's. Also RJs from various cities called each other on-air to share their personal Nokia moments. Nokia celebrated 15 years of its presence in India.

Red FM had a huge number of live callers on a single day simultaneously airing on Red FM's network of 47 stations of its 50 station network across India.

Commenting on this unique development, Red FM senior VP and national sales head B Surendar said Our station has been the epicenter of several innovative campaigns and this collaboration with Nokia is a very natural fit. We share the same brand attributes as that of Nokia which is unique innovations and connecting with people....

A radio blog was also created wherein listeners could post their good wishes for Nokia. Red FM's ever popular sign off – Bajaate Raho was also changed for one day to Nokia's new tag line Connecting People.

Lucky winners of the contest won Nokia merchandize.

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