*Dedicate songs to the IPL team Kolkata Knight Riders via Hungama MyPlay!
MUMBAI: Hungama.com and Nokia, the main sponsor of Kolkata Knight Riders have tied up for the 'Hungama MyPlay' a music application on Facebook With this initiative, Facebook users can dedicate music tracks to their favourite KKR players or friends.
Hungama Digital Media COO Siddhartha Roy said, Social networks have become the most preffered medium to connect with not only friends, but also our favourite film or sports personalities. People live their passion on Facebook, and Nokia gives its consumers and KKR fans another channel to display their passion via the Hungama MyPlay Application. Facebook users can now dedicate their favourite music tracks by using the �dedicate' feature of Hungama MyPlay application to their chosen KKR players....
MyPlay features more than 4,50,000 music tracks from Bollywood releases, regional content such as Marathi, Gujarati, Punjabi, Bhojpuri, Kannada, Bengali, Tamil and Telugu. Users can also listen to their favourite songs via live streaming or create and share playlists or synch their existing playlist on Hungama.com.
Nokia India director - marketing Viral Oza said, Nokia is excited to associate with Hungama to get even closer to cricket and KKR fans this IPL season. We are confident that fans will find the Hungama MyPlay app on Nokia extremely entertaining. The app brings two of India's biggest passions together - Bollywood and Cricket – and allows fans to express their love for the team. The thrust of our IPL campaign this season is centered on taking the stress off the KKR team, and we believe that the app is a fantastic stress buster....