MUMBAI: Mobile TV service provider nexGTv has launched its English music channel ‘nexGTv Music’.
The service offers a catalogue of over 300 popular songs, allowing users to stream on-demand English music videos on their mobile devices through the existing nexGTv mobile application. It also offers ‘Adaptive Streaming’ through which users can enjoy viewing uninterrupted music videos and music playing regardless of the network bandwidth they are using. It is currently available on smartphone platforms like Android, BlackBerry, Symbian and Apple's iOS platforms.
After the large success of its various channels in the category of entertainment, movies, news and more, the launch of the channel is a step towards expanding content on the platform driven by consumer demand for an English music channel.
DigiVive director G D Singh said, “We are very enthusiastic with this launch and this is for the first time that a mobile TV has launched its own channel. Our constant endeavour is to offer an enhanced user experience to nexGTv users and this launch is part of it. Our unique mobile TV service nexGTv is successfully entertaining over six million users at present and we are extremely happy with overwhelming response. In fact, it is due to demand and feedback of nexGTv users that motivated us to launch nexGTv Music.”
Apart from streaming of popular channels such as Colors, Star and Zee TV, nexGTv service also offers over 100 live channels, 100 short movies and 1000 full length movies through their nexGTv service.
With the mobile TV industry growing at a faster pace and fuelling growth to overall mobile VAS industry, it becomes imperative for players to offer the best service and content in order to deliver and maintain a unique user experience.