MUMBAI: MTV Arabia, the Viacom-owned youth entertainment and lifestyle channel operating in the Middle East, has announced that it will mark the holy month of Ramzan in quiet contemplation, and air only cultural news programmes and reality shows.

During the month, MTV Arabia will refrain from playing music videos in its programming.

The fare will reflect the solemnity of the holy month, said Samr Al Mazouqi, the channel's manager.

?“It is a time for introspection, and we would like to offer our viewers a break from the ordinary fare. Though part of a global brand, MTV Arabia is conscious of regional sensitivities and we are keen to respond to the needs and desires of viewers in the Middle East, the vast majority of whom will be fasting, spending time with family, and focusing on their spiritual lives,? said Mazouqi.

Launched in November last year, MTV Arabia plays international music as well as Arabic pop and hip hop.

The channel will continue to play programmes from MTV's international roster of reality shows, celebrity news and pop culture documentaries. As is customary with television channels across the region, MTV Arabia will air the call to prayer during Maghreb.

Local programming to be aired during Ramzan will include the Akher Takka, which puts unwitting victims into hilariously irritating situations.

A free-to-air channel, MTV Arabia broadcasts from Dubai and is available on the Nilesat and Arabsat platforms.