MUMBAI: Spice Digital, one of the leading VAS players in India in partnership with the Sangam Kala Group, a non-commercial cultural group has announced an annual National Singing Talent Hunt contest - Spice Surtarang 

Sub-juniors (5 to 12 years), juniors (12 to 18 years) and seniors (18 to 28 years) will be able to take part in The Spice Surtarang talent hunt across filmy and non-filmy categories 

The first round of auditions is through mobile phones. The participants can be a part of the audition by dialing 54321333, This service is LIVE across all major mobile operators including Airtel, Vodafone, Idea and Tata 

Mobile audition is an offering that will enable aspiring singers to not only record their songs, but also have them voted by others as a popular choice  This will be done through Spice Digital's Music VAS technologies 

Spice Digital Limited CEO Saket Agarwal said, One of the biggest segments within the Mobile VAS business is the entertainment industry. Spice Digital has always recognised and supported fresh talent in the field of music. This association with Sangam Kala Group is our way of presenting opportunities to aspiring singers from across the country to showcase their talent by providing them access through the mobile radio platform that may not be possible otherwise....

The participants who are short-listed by the mobile auditions process will gain entry into regional rounds held across the country, the winners of which would participate in the National round.

This hunt would provide a national platform to aspiring professional singers all over the country. In the past 36 years, the group has discovered gems such as Sonu Niigaam, Shreya Ghoshal and Sunidhi Chauhan who are currently dominating the Indian singing environment  Their recent discoveries are Harshit, Abhaas, Vineet, Toshi and Ashpreet.