MUMBAI: Television channel Max has roped in Shankar-Ehsaan-Loy to create the music for Extraaa Innings T20, the programming woven around the IPL cricket tournament that kicks off on 18 April.
Based on Max's campaign for the DLF IPL - Ek Desh Ek Junoon - the composition crafted by SEL will be played as an opening montage on every episode of Extraaa Innings T20.
Says Mahadevan, "Cricket is religion in India. We have tried to compose a score that is truly reflective of the country's passion and junoon for the sport. It's a fun song, all about celebration and highly charged emotions. It's our musical ode to the lovers of cricket and we are sure viewers of MAX will enjoy this unique and powerful rock meets desi experience."
Max executive vice president and business head Sneha Rajani adds, "Extraaa Innings has been a path breaking show around MAX's big ticket cricket events. We have pioneered the innovative mix of cricket and entertainment through the show, which has completely revolutionized what viewers expect from wrap around cricket programming. Last year with the launch of DLF IPL, our new version of Extraaa Innings T20 welcomed new faces to our broadcast. To top this, this time we have on board Shankar Ehsaan Loy's chartbusting composition as the opener to Extraaa Innings T20 and of course our fresh line-up of dynamic presenters. Our audience is in for a veritable feast, with MAX presenting the biggest and the best in cricket and entertainment - in a style that truly reflects our nation's passion!"