BANGALORE: Blue Hill Pvt. Ltd., the promoter of the �Nilgiris Supermarket Chain', announced a super premium luxury inter-city bus service – Luxuria. The group plans to invest Rs. 300 million for 12 buses and infrastructure- almost RS.20 million per Dilip Chhabria designed bus by March 2011 and Rs.4.5 billion over the next seven years for 250 buses. And among the elements it will use to attract cosmopolitan and air travelers are radio jingles on Radio Indigo in Bangalore and Chennai Live in Chennai – both niche radio stations in their respective cities which claim they appeal to the intellectual and knowledgeable radio consumer.
Among the festivities to unveil the Luxury buses in Bangalore over the weekend was a performance by female actor, lyricist, music composer and singer Avril Quadros.