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News |  07 Jul 2007 22:18 |  By RnMTeam

Lodestar scores gold for Radio City at Emvies 2007

MUMBAI: Lodestar Universal Labcentre has bagged the Gold for Radio City `Good Morning Bangalore` in the `Best Media Strategy - Media/Media Property` category at the Emvies 2007.

Radio City also bagged the `Station of the Year` and `RJ of the Year` (Hindi and English) awards at the India Radio Forum 2007 held in June 2007.

Lodestar`s Labcentre is the strategic media solution partner to Radio City 91.1FM. Says Lodestar Universal CEO Shashi Sinha, "Lodestar Universal has always believed in delivering valued added business solutions through media. With Radio City, we have very strong relationship of both being a consultant as well as their media agency through our division Labcentre. This partnership truly produces outstanding work not only reflected in this year`s award but also last year when we won the Best Media Research award for Radio City."

He adds, "In this case, we together with the Radio City team, arrived at the core proposition of their Bangalore station, marketed it to the various listener segments as well as helped developed their music list through a mind and mood music research." Says Radio City CEO Apurva Purohit, "At a time when seven other radio stations were being launched in Bangalore, it was tough to keep a high connect with the audience. Hence there was a need for a strong media strategy which Lodestar has accomplished."