Mumbai: Leo Burnett's spot for Bajaj Electricals has bagged a bronze -- India's sole medal in the Radio category -- at the Spikes Asia 2010 awards in Singapore. Only three entries from a total of 11 from India in the Radio category had made the shortlist -- the other two being Orchard Advertising's �Mandatory Voice Over' for PHL Pharma's Supractiv Complete, and JWT India's �Three Installments' for Levi's India.
Incidentally, the same entry from Leo Burnett had also bagged a silver Radio Lion at Cannes earlier this year.
Other winners in the Radio category include Clemenger BBDO from Australia, which won three Grand Prixs. Notably, no radio entry shortlists were deemed worthy of a Gold this year. DDB New Zealand won three silvers. DDB Australia bagged five bronze medals -- the highest in the Radio category -- while JWT Australia, DDB New Zealand and Leo Burnett India picked a bronze medal each.