MUMBAI: The Indian mobile advertising market has grown by 27% to 1.5 billion impressions between October 2010 and January 2011 for mobile advertising network Inmobi, which is the world's second largest mobile advertising network after Google's AdMob.
The finding is part of InMobi's January 2011 Mobile Insights Report - India Market.
With 59 per cent market share, Nokia continues to be the top manufacturer in India, followed by Samsung with 24 per cent impression share. These two competitors account for 83 per cent of total impressions served in the Indian mobile market--and are followed by Sony Ericsson, LG and Micromax.
Says InMobi VP global research and marketing James Lamberti, 2011 has initiated a massive global consumer transition to high-quality smart devices. This trend will define the next phase of mobile advertising growth for InMobi with smart phone impressions becoming the majority of our inventory globally....
Smartphone is boosting the market growth, as its impressions grew by over 44 per cent--now representing over one billion monthly impressions and 14 per cent of the overall market. Advanced phones represent 6.3 billion monthly impressions.
The findings also claim that Android, iPhone and RIM collectively increased 0.8 share points since October 2010 and now comprise 1.3 per cent of the total market. Apple iPhone is just now entering the market with a 0.3 per cent impression share.
The India mobile ad market continues to grow at a rapid pace. The sheer quantity of monthly impressions highlights the opportunity for advertisers to reach the masses via mobile media. Furthermore, a 44% growth in smartphone impressions and 3G network rollouts indicate the future acceleration of media consumption in the region,... said Atul Satija, VP & Managing Director – Asia Pacific at InMobi.
Indian OS Share: January 2011
OS - Impressions - % share - Point change
Nokia OS - 2,546,859,043 - 34.5% - -3.6
Symbian OS - 1,828,966,813 - 24.8% - -1.9
Android - 48,389,175 - 0.7% - +0.4
iPhone OS - 23,392,733 - 0.3% - +0.1
RIM OS - 21,380,954 - 0.3% - n/a
Others - 2,917,860,572 - 39.5%+ - +4.7