MUMBAI: Hard Rock International, one of the world's most recognizable brands, opened its Hard Rock Cafe in New Delhi over the weekend.
The new 7,000-square-foot cafe and retail outlet offers guests great American fare in a rock 'n' roll atmosphere at the center of India's capital city. The opening of Hard Rock Cafe New Delhi marks India's fourth Hard Rock Cafe location, joining the flagship Mumbai cafe and locations in Bengaluru and Pune.
Operated by franchisee HR Cafe India Pvt Ltd, Hard Rock Cafe New Delhi is located at DLF Place Saket.
New Delhi is an exciting and strategic city for us,... said Hamish Dodds, President and CEO of Hard Rock International. We are proud to add New Delhi to our repertoire of capital and gateway cities around the world....
After receiving such a tremendous response from the other three locations, we are thrilled to launch Hard Rock Cafe New Delhi in this vibrant city,... said Jay Singh, Director, HR Cafe India Pvt. Ltd. We want to bring the international brand experience to our customers and create the ultimate destination for rock lovers of all ages in New Delhi....
Hard Rock Cafe New Delhi is equipped with 200 seats divided into three distinct sections, a stage for live performances, as well as Hard Rock's signature retail Rock Shop.
The state-of-the-art facility is adorned with pieces from Hard Rock's world-famous memorabilia collection, including items representing both contemporary stars, such as Buckcherry, 3 Doors Down, and Black Eyed Peas, and music legends like John Lennon, Elvis Presley, Tina Turner and Madonna. Additional key memorabilia items on display include an eastern robe worn by John Lennon in early 1960, a brown suede jacket worn by Elvis Presley, a megaphone used by Daughtry during live shows, as well as black jeans and a T-shirt worn by Tom Hamilton of Aerosmith and more.
For the first time, Hard Rock Cafe New Delhi limited-edition and city-specific merchandise is available. The Rock Shop offers a limited line of authentic Hard Rock Cafe items, including Hard Rock's famous Classic and City T-shirts, as well as highly coveted accessories and pins.