MUMBAI: Fever FM will host a Music Mahurat of Yashraj's latest film 'Bachna Ae Haseeno.' Throughout the initiative, songs from the Ranbir Kapoor starrer film will be premiered across shows on the FM channel tomorrow.
The line-up of the songs are - Morning show: Bachna Ae Haseeno , Mid morning show: Lucky Boy, Afternoon show: Small town girl, Evening show: Khuda jaane, Late evening show: Ahista Ahista
To enhance the music mahurat experience, the shows will have the movie's director, music directors & singers talking about the songs and their favorite tracks.
Fever FM national marketing & promotions head Gowri Satyamoorthy Kapre says, "We are delighted to host the premiere of songs from Bachna Ae Haseeno exclusively for our listeners. The initiative is towards our endeavor of redefining radio programming and introducing innovative practices."
Adds, the director of the movie, Siddharth Anand, "This is the first time that a radio station is premiering an entire album on-air. I think the Music Mahurat is a fantastic idea and in keeping with Fever 104 FM's positioning of being 'All about the music'. Bachna Ae Haseeno has some great tracks by Vishal-Shekhar and I'm sure listeners will enjoy this special treat on Fever 104 FM"
As part of the overall programming innovation, autographed CDs by Ranbir Kapoor, will be given out to winners.