MUMBAI: Fever 104 FM, the official radio partner of the Delhi Daredevils for the fourth consecutive time launched �the in-stadia entertainment' initiative for the first time in the country The station invited its listeners to request for their favourite song that was to be selected to be played at the IPL stadium while the match was on. Winners won match tickets of IPL.
As a part of the in-stadia experience, every activity from the security checks to the cheering squads to even the seating announcements was captured by Fever FM. This was the first time that any radio station had full time access with their RJs bringing Live updates and reactions.
Fever 104 FM business head S Keerthivasan said, This year, we wanted to do something very different and ground breaking. Our �In-stadia experience' initiative was meant to do just this and we have received a brilliant response. The crowd loved it; listeners and cricket fans across have also given us great feedback. We have been successful in giving our listeners a never before cricketing experience on radio and rewarded our ardent listeners by making them a part of the thrilling cricketing experience with the in-stadia experience only on Fever 104 FM....