MUMBAI: Celebrating 25 years of creative excellence in advertising and communications, Eurobest 2012 has announced the winners. This year, no Grand Prix were awarded to countries in the Radio, Integrated and Mobile categories.
While Poland bagged two gold medals in the radio category for McDonalds spot 'Alarm Clock' for DDB Warsaw, Germany maintained the number one position on the leaderboard with a total of six medals in the category.
This year, a total of 389 Eurobest awards were selected of which 64 gold, 116 silver and 196 bronze medals were awarded.
Other major awards presented at the ceremony included 'Advertising Agency of the Year' presented to Jung von Matt, Hamburg. adam&eve DDB London bagged second and BBH London bagged the third place.
The Independent Agency of the Year went to Serviceplan, Munich. Runners up were Jung von Matt, Hamburg in second place and Happiness, Brussels in third.
The Eurobest Golden Palm, given to the most awarded production company, was presented to Rattling Stick, London with Soixante Quinze, Paris taking second spot and Stink, London third. The Network of the Year award was presented to BBDO. Second place was awarded to DDB and third to Publicis.
Earlier, Volkswagen was honoured as 'Advertiser of the Year' in recognition of the brand consistently being at the forefront of creative leadership, which has won over 150 times at Eurobest including a record breaking eleven Eurobest Grand Prix.
The Young Creatives Competition was won by Torny Hesle and Thale Hoy-Petersen from McCann Oslo. The team from Hungary bagged silver while Denmark picked up the bronze medal.
Lions Festivals CEO Philip Thomas said, "We brought Eurobest back to Lisbon this year because of the fantastic support we received from the city in 2011. What we have found this year is an even greater enthusiasm surrounding not only the event but the industry too. We have seen some globally acclaimed work picking up awards which is fantastic for the European industry. We are delighted that we could celebrate 25 years in Lisbon, it's been a true celebration of the continent's achievements."