MUMBAI: EMI Music Publishing will be resuming back its digital licensing rights previously represented by ASCAP, North American performing rights society .

EMI will take all the control of its performing rights for its EMI April Music catalog with the exclusive rights to license an array of audio streaming music services, streaming music video services, so-called cloud... music services and other similar services.

EMI April Music is one of EMI Music Publishing largest catalogs, featuring almost 200,000 of the most popular songs ever written, as stated in release. The publisher for EMI April catalogue will be able to license the rights for mechanical, performance or sync online.

ASCAP will continue to license EMI's performance rights with respect to traditional media services, including television and radio stations 

EMI Music Publishing chairman and CEO Roger Faxon said The digital world demands a new way of licensing rights in musical compositions. Today we are embarking on that new way. We are reunifying the rights in many of the songs that we represent. By bringing these rights back together our aim is to reduce the burden of licensing, to create greater efficiency and importantly to reduce the barriers to the development of innovative new services. That absolutely has to be in the interest of everybody involved in the process - songwriters, licensees and consumers alike. I am very pleased that ASCAP will continue to license EMI's performing rights to music users in all traditional media.. 

It is the latest move by EMI Music Publishing to ease the complexity in the digital licensing space. In 2006, the company established CELAS, becoming the first publisher to enable pan-European licensing for its Anglo-American repertoire from a single source. EMI is also playing a lead role in establishing the Global Rights Database a working group established last year.