MUMBAI: Britney Spears has release a Bollywood inspired remix of her hit single �Till the World Ends', produced by Culture Shock, in alliance with Desi Hits on Wednesday, 20th April, 2011.
The Bollywood-inspired remix of Till the World Ends features musical beats of dholki, dhol, and a subtle tumbi beats to give a hint of Indian flavor. The climax of the track features a Punjabi breakdown, with vocals by Lomaticc and Sunny Brown The single will hit world-wide stores in early May on Sony Music.
Jive Label Group senior vice president Mark Flaherty said, We wanted to build an even greater connection between the world's biggest pop star and one of the world's largest audiences. Britney has embraced the incredible sights and sounds of this vibrant community throughout her career It was obvious that Desi Hits was the place, to further strengthen this relationship and reach out to her loyal fans in India and the Diaspora....
Desi Hits CEO Anjula Acharia-Bath said, When Jive approached us about working with Britney on this new track, we were thrilled. Over the past decade she has successfully built a loyal fan base in India, simply because she has genuinely embraced our culture by incorporating distinct elements of Indian music and fashion into her work. We are glad she is back...
Britney is no stranger to Bollywood; she has been engaged with South Asian culture for many years From Bollywood-inspired remix of, Me Against the Music, to her recent collaboration with Indian fashion designers Falguni and Shane Peacock on the Hold it Against Me video.
Culture Shock, the producers of this remix has produced various Desi Bollywood remixes for artists like Rihanna, Lady Gaga, Sean Paul, Jay Sean and Alesha Dixon in collaboration with Desi Hits.