MUMBAI: Reliance Big TV is bringing iConcerts, the international live music concerts, to India in standard and high definition on its Subscriber Video on Demand (SVoD) platform.

Big TV has partnered with Transmedia, the company which owns iConcerts, and Thema which distributes iConcerts globally.

Starting this November, this cross-platform brand, featuring over 1000 premium concerts (Santana, Dire Straits, Usher, Lady Gaga and many more), will be available on Big TV's SVoD channels.

Reliance Big TV CEO Sanjay Behl said, Reliance Big TV is delighted to be associated with Transmedia for their music service - iConcerts. With this tie-up, Big TV subscribers will now be able to enjoy high- quality international concerts at the click of a button. Introduction of iConcerts is yet another step in enriching our bouquet of offerings for the Indian market....

Transmedia CEO Etienne Mirlesse said, "Reliance Big TV, with their advanced digital infrastructure, is an ideal partner to premiere iConcerts in India, and to reflect the richness of our 360 degree service."