MUMBAI: Big 92.7 FM has added numbers to its ad sales team.Shalini Dureja has been appointed as the regional sales head, South. Shalini will overlook the entire Ad Sales function for the southern market.Sunita Uchil has been appointed as regional sales head for Maharashtra and Goa. Sunita will be heading the function based in Mumbai. Asif Kadri has been appointed as regional sales head, Gujarat and Madhya Pradesh. With over 12 years of media experience, Asif will be based in Ahmedabad and will overlook ad sales for both Corporate and Retail, for the region.

Says Big FM`s national sales head Anuradha Kini, "We are very happy to have Shalini, Sunita and Asif on board with their excellent track records. Given the competition that the radio industry is facing in terms of advertisers, their expertise in media sales will take us to the next level, especially with Big 92.7 FM`s swift expansion - we are already 22 Stations up and counting.