MUMBAI:Big 92.7 FM, the radio initiative from Adlabs Films Pvt. Ltd announced that the Chennai station has set up its broadcasting tower in the heart of the City with the motive of getting close to its listeners. With this move, the transmitter will now be located at Mount Road.BIG 92.7 FM uses IP technology for broadcasting. This technology ensures best and reliable audio quality which is cost effective and easy to use. Broadcasting from inside the city gives out crystal clear sounds, which ensures the most superior quality of entertainment to listeners. Says an official release.

Speaking about this initiative Big 92.7 FM VP South and regional head Lakshmi Sharath said, "Radio is an oral medium of entertainment, which makes sound clarity an extremely critical aspect. We have a great programming mix coupled with superior technology which offers listeners best quality output. This movement of our tower, will further better our transmission, which will work very well for our listeners."