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News |  25 May 2012 19:02 |  By RnMTeam

Big FM initiates social campaign for petrol price hike

MUMBAI: In its zest to provide user-friendly content, Big FM has undertaken a social initiative for listeners distressed with the recent petrol price hike.

The radio station has initiated a contest which allows listeners to win petrol vouchers worth Rs 927 on its breakfast show with RJ Ankit.

Listeners will have to answer questions related to petrol, inflation and other such topics. The show is promoted on-air and through social media. The initiative is an extension of Big FM’s campaign on ‘Mumbai Manao, Life Banao’ which celebrates the city.

In addition to the vouchers, the internal programming team of the station has also produced, composed and rendered a song titled ‘Petrol Da Hike’, that will be played during the drive time shows.