MUMBAI: Big FM's popular environment friendly endeavor �Big Green Ganesha' is back in its fourth year across 13 markets namely Mumbai, Surat, Baroda, Rajkot, Indore, Bhopal, Gwalior, Sholapur, Goa, Bangalore, Hyderabad, Vizag and Chennai.
The campaign is promoted through on-ground drives, OOH, print and online facebook app to garner support for the cause.
Commenting on this campaign 92.7 Big FM business head Soumen Ghosh Choudhary said, This is the fourth year of Eco Ganesh initiative by 92.7 Big FM. It brings us great pleasure to celebrate the festival of Ganpati along with our listeners by involving them to participate in an eco-friendly fashion that will contribute to a cleaner and greener environment. Through this offering, we want to connect with the entire city and bring them together to make a difference through a simple act of paper contribution that will help us in reaching out to our listeners....
The earlier Big Ganesha campaigns has received tremendous response with the involvement of Bollywood superstar like Salman Khan, Vidya Balan, Sonu Sood, Sonu Nigam and other key members of the music Industry.