MUMBAI: Reliance Broadcast Network Ltd's (RBNL) Big Live has announced the Big Entertainer awards 2010, claimed to be a unique platform that will recognize and honour talent from various genres like music to movies and television to theatre.
These awards will be promoted across 36 HSMs through RBNL's radio division BIG FM. Along with radio promotions, the cities of Mumbai, Delhi, Kolkata, Chandigarh, Kanpur and Indore will also see promotions through activations, digital platforms and out of home media.
The awards night is scheduled for the end of December.
The awards will honour entertainment across various categories of entertainment for 2009-2010, including Big Entertainer Award for film actor, actress, movie, musician, playback singer, television personality, theatre personality and dancers A special category called the Big Decade Entertainer will honour the best among the following categories: actor, actress, director, film, music, playback and phenomenon, among others.
The selection process for the nomination of these awards will happen entirely through public nominations and voting -- no jury or pre-determined nominations -- and will be divided into two phases.
In the initial phase, the audiences will be asked to nominate their favourite entertainer in the respective categories. The final phase will include voting for the best entertainer from the top three nominated entries, which will be selected from across the country. Voting will happen through IVRS, mobile, ballot boxes and the Big Entertainer Website.
The Big Entertainer Awards 2010 will see Big Live and RBNL integrate their media verticals to create a 360-degree platform to market the event and provide its sponsors a large media footprint.