MUMBAI: B4U Music, a part of B4U World, and Rainbow, a telecom provider in Rajasthan, have come together to celebrate Sawan Utsav.
Titled `Rainbow Sawan Utsav,` the festival celebrates the spirit of rains in all its glory and splendor.
B4U Music will cover the event which will run from 30 August to 1 September in Udaipur, Jodhpur and Ajmer. The event will culminate on 2 September in Jaipur. As the exclusive television partner for the event, B4U World will showcase the event on B4U Music from 5 to 9 September in vignettes of two to three minutes.
The event comprises of various dance, rangoli and mehandi competitions. It also has entertainment stalls and a live show with celebrity performance from Shibani Kashyap, Diana Hayden, Sharon Prabhakar and Udita Goswami among others, states an official release.
The full length Rainbow Sawan Utsav Bollywood Show will be aired on 9 September as the Grand Finale of the event on B4U Music.
B4U Music will also telecast a half an hour slot of the dance competitions held at various cities on 9 September before the Grand Finale. VJ Salil and VJ Asad will be hosting the live shows across the four cities.