MUMBAI: Celebrating World Music Day today, bollywood music channel 9XM installed digital music wall '9XM Wall of Music' at the Chhatrapati Shivaji Terminus in Mumbai and DAME Shivaji Stadium in Delhi.

Claiming to be India's first digital music wall and based on the augmented reality technology, it will enable listeners to download multiple songs by scanning the bollywood movie posters placed on the wall with their smart phone devices. The listeners can also download songs from their phones via SMS.  
 
Speaking on the initiative, 9X Media Group SVP content head Amar Tidke said "As India's leading music channel 9XM has become synonymous with first-of-its kind innovations. And this time around too we are confident that this unique offering will make the World Music Day extremely memorable for Bollywood music fans.”