MUMBAI: 94.3 My FM has launched a song 'Jeena Ho Toh Jiyo Dil Se' and television commercial that reflects station's brand values and captures various facets of life.
The campaign is aired across all 17 stations and the TV commercial on major satellite channels, cable channels, cinemas and social media platforms including YouTube and facebook.
The song �Jeena Ho Toh Jiyo Dil Se' is sung by Palash Sen, the lead vocalist of the nationally acclaimed Indi-fusion band Euphoria, and the TV commercial depicts real life situations.
Commenting on the TVC launch 94.3 My FM CEO Harrish M Bhatia said, MY FM's new song and TVC embodies the quintessential spirit of Jiyo Dil Se and is intended to enhance listeners' emotional connect with the brand while inspiring them to live life by following their heart....