MUMBAI: 150 million mobile music has been downloaded in 2011, according to �Airtel Mobitude 2011'. 'Kolaveri Di' song has topped the Indian mobile charts by recording 2,10,000 music downloads within 18 days of its launch.
As per the study, the song has beaten all previous record holders like 'Munni Badnaam Hui 'and 'Tere Mast Mast Nain'. Overall 150 million mobile music has been downloaded in 2011.
After the success of Munni and Sheila in 2010, Chammak Challo from Ra.One was the most downloaded song of the year followed by Dhinka chika, Senorita Magar Phir Bhi, Zor Ka Jhatka Haye and Teri meri meri teri. In International music, Lady Gaga tops with I like it rough, followed by Benanza – Belly dancer, One love and Like my style.
Airtel Mobitude 2011 captures preferences of over 170 million plus mobile users.
Bharti Airtel chief marketing officer – consumer business N Rajaram said, "Reflecting the preferences of the largest mobile user's base in India, the data shared under Airtel Mobitude is drawn from the repository of paid downloads adding to the authenticity of the survey. It clearly highlights the rising demand for data services being driven by technologies like 3G and proliferation of smart phones."
In the Bollywood segment, Katrina Kaif and King Khan maintain the leading position in the category of images downloaded this year while Imran Khan and Jacqueline Fernandes were the only new comers to feature among the top 5 categories. In the Hollywood segment, Kim Kardashian and King of pop – Michael Jackson holds the top position in the category of images downloaded. Amongst sport stars – Sachin Tendulkar clearly continued to be India's favourite, followed by Indian cricket team captain MS Dhoni. Sania Mirza climbs to the fifth spot followed by Maria Sharapova.
Trend of accessing social networking via mobile devices on a surge – Facebook holds the top spot. A new trend that is fast gaining popularity is the significant increase in consumer desire to interact with the movie stars, favorite singers & cricketers through platforms like Talk2me and Live Concert.
Airtel Mobitude 2011 is an annual survey bringing out results of music, images, video downloads and data traffic on mobile devices in India. it captures customer preferences through their mobile usage patterns and trends among customers across India. According to the survey, approximately 20 million images and wallpapers were downloaded by Airtel mobile users in the last one year.