YANGAROO and BET Networks sign worldwide deal

16 Nov, 2010 - 10:53 AM IST     |     By RnMTeam

MUMBAI: YANGAROO Inc., the industry's leading secure digital media distribution company, has signed a multi-year agreement with BET Networks, a subsidiary of Viacom International Inc. (NYSE: VIA.B) (the Agreement...)  

Under the Agreement, BET Networks and YANGAROO will work to have all artist and music-related audiovisual content delivered to BET properties - including the primary BET channel, BET Digital Networks, BET.com, BET International, BET Gospel and BET Hip Hop - using YANGAROO's patented Digital Media Distribution System (DMDS), as well as integrate DMDS with BET Network's internal workflow. BET Networks will actively promote and recommend to the entertainment industry to utilize DMDS to send content digitally to BET Networks 

YANGAROO has been working with us for several months, and once DMDS is fully implemented, we look forward to the efficiencies that can be realized by streamlining our workflows through reduced reliance on physical tapes,... said Stephen Hill, President, Music Programming & Specials for BET Networks  

Since our founding, YANGAROO has been tremendously successful at showcasing the benefits of moving from physical to digital workflows to the broadcast industry – starting with radio's widespread adoption of DMDS,... said Scott Wambolt, CEO of YANGAROO Inc. This is another example of how we are executing on our profitable growth strategy by leveraging the investment made in DMDS 5.0 by offering video delivery services to large music delivery customers. Television broadcasters are taking notice – and we're thrilled to work with BET to extend our services to their dynamic network of popular music and lifestyle programming....

YANGAROO'S technology team worked closely with BET Networks' engineers to refine the DMDS process for digitally distributing SD and HD television broadcast-quality video to integrate with and enhance BET Networks' workflows. DMDS also transcodes the television broadcast file for online availability for streaming and provision of a frame-accurate preview quality version of the file with the time-code burned in, which improves reviewing and editing processes. The television broadcast-quality video file can be easily integrated into Online Editing Suites, On-Air Playback Servers and stored in a Digital Archive Server.