MUMBAI: With the ICC T-20 world cup on its way, 94.3 MY FM has an exciting formula that will bring together India's biggest passions Cricket and Bollywood in a quintessential amalgamation of thrill, humour, and non-stop entertainment for listeners. 94.3 MY FM has already begun its World Cup Campaign Bollywood Isshtyle with teasers going on air inviting listeners to catch the fun and excitement of the World Cup with the station and give a sneak peek in to what's in store for the tournament.
MY FM has designed some exclusive activities to keep the listeners glued to the airwaves. A complete Bollywood style anthem with dialogue sound bytes has been created to pump up the excitement which will be on air at regular intervals. To keep the listeners glued in even during matches, MY FM will provide live score updates through an exciting capsule Love, Six aur Chauka Darling....Love Six aur Chauka..., a catch line that will be on the minds of listeners for a long time to come.
Another interesting segment will be the Match ka Baadshah aur Ghajni... which will air discussions on the Man of the Match and worst performancing player in each match. A Humour Segment titled JAHAPANAH AKBAR ka CRICKET GYAN... will be aired where the anchor will present humorous and silly never-heard-of facts about cricket in the voice of famous Jahapanah Akbar (mimicery of Prithviraj Kapoor).
Apart from the exciting offerings a special contest for listeners has also been designed so particpants can win exciting prizes during the campaign. This Contest, inspired by Nana Patekar's style from Krantiveer, is called BATA … BATA … YE KISKI AWAAZ HAI... and will have contestants guessing the cricket player whose sound byte is being played on-air.
Commenting on this new campaign, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar) says With the IPL ending and T-20 World Cup starting, cricketing fever is high and we are very excited about this campaign which brings together India's biggest passions of cricket and Bollywood in extreme on-air excitement. T-20 World Cup ... Bollywood Isshtyle is all geared up to beat soaring temperatures with soaring excitement. ...