MUMBAI: MTV's flagship show & the country's most successful reality show, MTV Hero Honda Roadies garnered 4.67 TVR with 1.02 million viewers tuning in last week. Additionally, �The making of Roadies' episode premiered at 3.13 TVR making MTV the 6th most watched channel in its TG with 88 GRPs, much ahead of it's competition put together.
After having held the no.1 position on Saturday 7pm, Roadies now rules the Sunday 7 pm slot being the no.1 show with its share being more than that of leading GECs.
Says Ashish Patil GM MTV India and Sr. VP Creative and Content, We're thrilled to be setting new records of viewership for both, the channel and individual shows in the entire youth & music category now, even as competition collapses all around us. The best part is the finale of Roadies is yet to air & we promise you it'll be a hell of a culmination to the season! Watch out world, here we come!...
Catch Part 1 of the MTV Hero Honda Roadies: Hell Down Under finale this Sunday, April 18 at 7 pm only on MTV!