Mumbai, June 5, 2012: Hungama Digital, part of Hungama Digital Media Entertainment Pvt. Ltd. has won the social media mandate for Microsoft India’s corporate brand. Hungama Digital will manage all social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative mediums on digital media. Besides the corporate mandate, Hungama Digital will also manage three other businesses for Microsoft India on social media – MSN India, Windows Azure and Microsoft Office.
Commenting on Hungama Digital’s appointment, Meenu Handa, Director - Corporate Communications, Microsoft Corporation India Pvt. Ltd. said, “ Over the last few years, we have invested significantly in social media and it is today a substantial part of our media mix. To take our social media platforms to the next level of growth, we were looking for a creative and experienced team to support us and have found a passionate and engaged team in Hungama Digital.”
Speaking on the winning the account, Siddhartha Roy, COO, Hungama Digital Media said, “With the growing number of interactions over digital, especially on social networking sites, this is a great opportunity for the team at Hungama to build Microsoft’s corporate image on the social platform. The team also brings to the table over 13 years of digital marketing experience- over the internet, mobile, and other connected platform, that have resulted in award winning campaigns over the years. We are extremely excited about the business and look forward to a long sustainable relationship with Microsoft India.”
Currently, Microsoft’s corporate social channels in India include Twitter (#MicrosoftIndia), Facebook (@MicrosoftIndia) and YouTube.com (IndiaMicrosoftVideo).
About Hungama Digital Media:
Hungama Digital Media Entertainment Pvt. Ltd. is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, across record labels, studios, braodcasters Hungama has licensed worldwide exclusive digital rights to over 2 million music and video titles. Hungama serves content to consumers in 47 countries across mobile, internet, iptv services and has more than 150 partners across the world. Hungama has successfully managed more than 2000 mobile and digital campaigns for as many as 300 brands globally. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over millions consumers across the world.