MUMBAI: After the successful debut of the Heineken Green Room, earlier this year, Heineken, the iconic global beer brand is all set to stage the Heineken Green Room – 2, in India this November. Steadily growing it presence in India, the Dutch-born beer brand has been stepping up its activities, in line with the brand’s spirit and positioning, Open Your World.
Continuing its long standing association with music, the Heineken Green Room will showcase the enigmatic and secretive disco-duo : Tiger & Woods. A series of intimate, ‘invite-only’ events that feature fresh acts and sounds from around the world, and with a point-of-view to match, the Heineken Green Room 2 will be held across Delhi, Mumbai and Bangalore, on 30 November, 1-2 December 2012 respectively.
Well-known for their anonymity and loop-friendly funk-house aesthetic, the selection of Tiger & Woods sits perfectly well with Heineken’s Open Your World position. As with the first edition of Heineken Green Room, this edition too will feature the popular Heineken Green Room Sessions, which given the artist’s position, will revolve around the pertinent and provocative question, ‘Is anonymity the new stardom?’
The music itself promises to be refreshing with Tiger & Woods offering plenty of tender-lovin’ soul in their 80s inspired disco-synth sounds mixed with textural R&B vocals. Self-confessed loop lovers – and there was plenty of it in their well received 2011 EP Through The Green – the duo promise to bring a welcome swish of disco to the Heineken Green Room parties in all three cities.
Heineken has been involved in landmark music events across the world. Whether it’s the Coachella and Ultra Music festivals in the US, Rock in Rio in Brazil, the Open’er Festival in Poland, Balaton Sound in Hungary, ZoukOut in Singapore or the Sandance Festival in Dubai, Heineken’s involvement with music has always been as eclectic as its audience. Having established its reputation of supporting musical experiences around the world, Heineken is set to continue this association here in India with the Heineken Green Room.
Heineken Green Room 2 will be held on 30 November 2012 in New Delhi followed by events in Mumbai and Bangalore on 1 and 2 December respectively.